Hegemonic no more: Western media, the rise of Al-Jazeera, and the influence

Seib, P. (2004). Hegemonic no more: Western media, the rise of Al-Jazeera, and the influence of diverse voices. International Studies Association.

This article provides a review concerning the development of the Qatar-based Al-Jazeera. The rise of the Arabic satellite channel stirred up the global media landscape, providing a different ‘voice’ and gaining a dominant position in the global news industry. Al-Jazeera obtained the interest of the Middle-East audiences, because it presented the ‘other’ side of the story. Even though Al-Jazeera’s motto is, ‘The opinion, and the other opinion’ still it seems to ‘serve’ the audiences moreover with news content that carries the regions norms and values. This assumption is relevant for the Western media as well. The media practices in both regions appear to have a competitive tendency, akin to a war of news content, partisanship, ethnicity, the ‘us’ and ‘them’ concept, overlooking their core objectives, carried away from their actual responsibility. Consequently, the audiences around the world are exposed to two different versions of war, which in turn could reinforce ethnical conflict globally. Maintaining the notion of ‘the others’ in news coverage, high lightens the ethnical differences of a certain group and could stimulate irreversible divergence between regions.

This article supports my motive to formulate my research question, since there exists a tangible recognition of the differences in news output between the Arab media and the Western media. And to point out that media perhaps serve the national interest, meet the norms and values and the ‘expected’ demand of the audiences.