Mediating the message: theories of influence on mass media content.

Shoemaker, P.J. & Reese, S.D. (1996). Mediating the message: theories of influence on mass media content. New York: Longman.

This book provides and explanation of the influences on media content. Chapter 5 describes the influences on content from individual media workers and personal attitudes, values and beliefs. Chapter 6 provides an insight of the massive utilization of news agencies, such as; AP, Reuters and AFP and their influence. Chapter 8, describes that the various ideological, organizational, extra-media, routines and individual pressures can influence media content.