Posts Tagged ‘re-branding’

 
 

Humanitarian branding and the media; the case of Amnesty International.

Vestergaard, A. (2008). Humanitarian branding and the media; the case of Amnesty International. Journal of language and politics, 7(3), 471-493
This article explores how NGO’s work in their field of tension between the need for visibility and a greater dependence on media and their public’s skepticism with the existing ‘compassion fatigue’. According to the author, NGO’s [...]

Author: linschakenraad
Posted on: September 6, 2010